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# “Our most environmentally-friendly carton to date”: Elopak reveals Pure-Pak Imagine
- URL: https://packaging-europe.ghost.io/our-most-environmentally-friendly-carton-to-date-elopak-reveals-pure-pak-imagine/
- Published: 2020-06-16T14:48:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: Sustainability, Beverages, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:41

[**Elopak**](https://www.elopak.com/?ref=packaging-europe.ghost.io)**, a global supplier of carton packaging and filling equipment for liquids, has launched the Pure-Pak Imagine, which it claims is its most environmentally-friendly carton to date.**

The new carton is described as a modern version of the company’s iconic Pure-Pak carton, designed with an easy-open feature, which saw widespread use prior to the introduction of the screwcap.

The original Pure-Pak carton is a historic pack, and with the introduction of a new top fin shape, Elopak aims to add a further important point of differentiation. The company also hopes that the design of the carton will create recognition on shelves across its markets.

“With Pure-Pak Imagine, we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials,” says Elopak’s chief marketing officer, Patrick Verhelst.

“Increasingly, we see that our Pure-Pak carton system is the natural solution to the global need to reduce the usage of plastic bottles.”

“With the launch of Pure-Pak Imagine, Elopak is supporting the critical causes that represent the issues of our times – but the call to action is timeless,” concludes Verhelst.

Carbon neutral since 2016, Elopak reportedly uses 100% renewable electricity and says that it has reduced emissions by 70% over the past decade. With cartons manufactured from FSC-certified material, Elopak claims to offer customers “100% renewable” cartons that use wood-based renewable plastics.