> ## Content Index > Fetch the complete content index at: https://packaging-europe.ghost.io/llms.txt > Use this file to discover other available public pages before exploring further. # On-Demand Metallization: Setting New Standards for Sustainable Label Embellishment - URL: https://packaging-europe.ghost.io/on-demand-metallization-setting-new-standards-for-sustainable-label-embellishment/ - Published: 2025-04-08T10:21:00.000Z - Updated: 2025-08-29T09:36:45.000Z - Author: Packaging Europe staff writers - Tags: Webinars, #On Demand Webinars, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50 ![header-on-demand](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/8/9/8/16898_headerondemand_89024.png) --- ![logos](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/3/1/16731_logos_97457.png) --- ### About the webinar In wine & spirits metallic effects create a visual impact that makes products stand out on the shelf. They catch the eye and significantly enhance the perceived quality and appeal of a brand. Metallized packaging is the decisive advantage that the packaging value chain can offer brand owners to succeed in highly competitive markets. Despite its huge impact, the metallization process is not yet given the importance it deserves. We want to change the status and transform label metallization for the better. With an innovation that can help the industry become more efficient, more digital and more sustainable. A process designed from the ground up: On-demand Metallization. ACTEGA’s innovative on-demand metallization technology minimizes the CO2 footprint and raw material consumption for the same output. It simplifies print job preparations and reduces press downtime. It can be seamlessly added, removed or replaced in any printer configuration with unparalleled ease and speed. So, it meets both industry standards and today’s consumer demand for more sustainable products. On-demand metallization completely reinvents the process, placing metal flakes only where they are needed, reducing the CO2 footprint and waste significantly while creating stunning metallic effects. A full Life Cycle Assessment, reviewed by independent experts, shows an extremely positive impact on sustainability and resource savings. On-demand metallization can be integrated into all narrow-web printing technologies and has been adopted as the new standard by leading brands and label printers. The technology, known under ACTEGA’s ECOLEAF brand, is already successfully used in the UK by MCC for various applications under their EnviroMetal™ brand. [**Watch on demand**](https://www.youtube.com/watch?v=Rzz9cxIh%5F%5FY&ref=packaging-europe.ghost.io) --- ### Learning Objectives 1. **Understand On-Demand Metallization** Learn how on-demand metallization works and its advantages, including its application process and the unique benefits it offers for label embellishment. 2. **Explore Sustainability Benefits** Discover how on-demand metallization technology significantly reduces the CO2 footprint of packaging, contributing to more sustainable packaging solutions in the wine and spirits industry. 3. **Evaluate Real-World Applications** Analyze case studies from the wine and spirits industry to see how on-demand metallization has been successfully implemented. 4. **Integrate Innovative Solutions** Gain insights into how MCC can support your brand in adopting sustainable, high-quality metallization solutions. [**Watch on demand**](https://www.youtube.com/watch?v=Rzz9cxIh%5F%5FY&ref=packaging-europe.ghost.io) --- ![Harald](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/3/0/16730_harald_698639.png) ### Harald Jasper General Manager **ACTEGA Metal Print** ACTEGA develops, produces, and distributes specialty coatings, inks, adhesives, and sealing compounds for the packaging, graphic arts, and medical industries. With production facilities in Europe, North and South America, and China, ACTEGA offers innovative and sustainable solutions such as ECOLEAF on-demand metallization to meet customer needs. ![Roger](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/2/8/16728_roger_562645.png) ### Roger Bennett Key Account Manager **Multi-Color Corporation** Multi-Color Corporation (MCC) is a global leader in prime label solutions, providing innovative and sustainable solutions to some of the world’s most recognizable brands across a broad range of consumer-oriented end categories. The company is committed to delivering the world’s best label solutions for their customers to build their brands and add value to the communities in which they operate. ![Liz](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/7/2/9/16729_liz_612672.png) ### Elisabeth Skoda Editor at Large **Packaging Europe** Coming from a background of translation and online news editing, Elisabeth has been with Packaging Europe since 2006, and in this time has developed a broad understanding of the packaging industry and an appreciation of the numerous innovations and developments that have come up over the years. An experienced multilingual journalist, editor and podcast host, Elisabeth has a keen interest in packaging functionality and the consumer experience.