> ## Content Index
> Fetch the complete content index at: https://packaging-europe.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Michelman partners with industry leaders to accelerate PPWR and SUPD-compliant packaging
- URL: https://packaging-europe.ghost.io/michelman-partners-with-industry-leaders-to-accelerate-ppwr-and-supd-compliant-packaging/
- Published: 2026-05-05T08:55:00.000Z
- Updated: 2026-05-05T08:55:43.000Z
- Author: Michelman
- Tags: Spotlight, #layout-s, #type-from-our-sponsors, #packaging-europe, #Import 2026-09-08 15:54

**In this Spotlight,** [**Michelman**](https://www.michelman.com/?ref=packaging-europe.ghost.io) **explains how it will be highlighting innovation through collaboration at Interpack 2026\. Across eight presentations, attendees will learn from the company’s ‘industry-leading’ partners who are co-developing solutions designed to meet the needs of today’s circular economy.**

#### **Driving toward circularity in flexible packaging: Unilever**

Unilever’s Anthony Johnson, senior manager of Global Packaging Future Materials Capability, will explore Unilever’s journey towards circularity in flexible packaging, highlighting how sustainability is embedded across Unilever’s overall business and packaging strategy, and showcasing their sustainability ambitions with a particular focus on paperization as a concrete lever to reduce plastic use and improve recyclability. It will further demonstrate how effective execution is enabled through close collaboration across the value chain, translating strategic intent into scalable, practical packaging solutions.

*May 7 @ 4pm, Hall 8a, Booth B25*

#### **Expanding collaboration into new solutions for PPWR: BOBST + Michelman**

Nick Copeland, R&D Director for BOBST, and Michelman’s Thierry Van Migem will highlight how this longstanding partnership has yielded PPWR-compliant solutions, including barrier papers with improved wet performance and coating resilience, mono-material reverse-printed structures, and biopolymer-based options that deliver next‑generation oil and grease resistance.

*May 8 @ 4pm, Hall 8a, Booth B25*

![Thierry Van Migem](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/3/2/19032_2df64ba201d543e48160c0b8308719e9_594798.jpg)

Thierry Van Migem, sales director for EMEA at Michelman

#### **Unlocking greater sustainability for paper cups**

Michelman’s Adam Graber, global marketing manager for Rigid Packaging, will delve into the unique challenges of creating and applying water-based coatings for paper cups. Attendees will learn why these advanced, multifunctional coatings are increasingly replacing traditional polyethylene (PE) liners, enabling compatibility with existing recycling streams and providing increased manufacturing flexibility.

*May 9 @ 4pm, Hall 8a, Booth B25*

#### **Unleashing the full potential of digital print: HP + Michelman**

Michelman’s Jan Denies, global account manager, will explore Michelman’s 20-year collaboration with HP Industrial Print and how DigiPrime® and JetPrime® primers enhance digital printing across labels, shrink sleeves, flexible packaging, and corrugated. Benefits include superior adhesion, wide substrate compatibility, improved colour fidelity, and food‑contact compliance. The session will also cover the latest advancements in digitally printed, high‑barrier paper packaging with improved recyclability and/or compostability.

*May 10 @ 2pm, Hall 8a, Booth B25*

#### **Simplifying adoption of sustainable packaging for brands: UPM Specialty Materials + Michelman**

UPM Specialty Materials’ Janne Varvemaa, director of Products & Technology, and Michelman’s Lori Gobris, global marketing director for Packaging, will demonstrate how value chain collaboration accelerates commercialization. Showcasing market-ready, co-created structures, they will discuss overcoming technical challenges across substrates, coatings, and converting processes, plus current efforts around bio-based, SUPD-compliant structures.

*May 11 @ 11am, Spotlight Forum Stage*

![Lori Gobris](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/0/3/3/19033_16dea256ce624d0d941e2a8887c0566d_481490.jpg)

Lori Gobris, global marketing director for Packaging at Michelman

#### **Achieving SUPD compliance with innovative barrier solutions**

Two of Michelman’s leading application experts, Iulia Mihai, Ph.D., senior scientist, and Thierry Van Migem will present Michelman’s newest bio‑based coatings designed for high‑performance, recyclable, compostable, and SUPD-compliant packaging. These new technologies enable the transition from non‑renewable raw materials to naturally derived alternatives.

*May 12 @ 11am, Spotlight Forum Stage*

#### **Targeting dual end‑of‑life with plastic-free coatings:** **Lactips + Michelman**

Lactips’ Bertrand Dupeyroux, VP of Sales & Marketing, and Michelman’s Thierry Van Migem will explain how plastic-free materials are transformed into high‑performing coatings that perform reliably across flexible packaging formats. The presentation will detail how early collaboration, from raw material innovation through coating application and equipment integration, enables recyclable and compostable structures aligned with evolving regulations.

*May 12 @ 4pm, Hall 8a, Booth B25*

#### **Taming corrugated with Nomar®: Abrasion protection for premium packaging**

Michelman’s Tomasz Machnik, account manager, will explain how Nomar® abrasion‑resistant coatings allow brands to combine or eliminate packaging layers. These water-based coatings protect retail packaging and scratch-sensitive surfaces including glass, ceramic, and aluminum.

*May 13 @ 2pm, Hall 8a, Booth B25*

For more information about Michelman, visit [mchl.mn/interpackpe](https://hub.michelman.com/interpack2026?utm%5Fcampaign=26-emea-prpk-circ-interpack&utm%5Fmedium=print&utm%5Fsource=packagingeurope#hero).

**This content was sponsored by Michelman.**