> ## Content Index > Fetch the complete content index at: https://packaging-europe.ghost.io/llms.txt > Use this file to discover other available public pages before exploring further. # Kwalitaria sells fries and snacks on Notpla’s seaweed-coated cardboard trays - URL: https://packaging-europe.ghost.io/kwalitaria-sells-fries-and-snacks-on-notplas-seaweed-coated-cardboard-trays/ - Published: 2026-02-12T08:48:00.000Z - Updated: 2026-02-12T08:48:40.000Z - Author: Packaging Europe staff writers - Tags: Business, Food, Collaboration, Sustainability, Renewables, Carbon Emissions, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:54 **Fast food chain** [**Kwalitaria**](https://www.kwalitaria.nl/?ref=packaging-europe.ghost.io) **will serve fries and snacks on** [**Notpla**](https://www.notpla.com/?ref=packaging-europe.ghost.io)**’s cardboard trays with a seaweed-based coating – a partnership set to eliminate 6.9 tonnes of plastic waste and 102.5 tonnes of CO2 annually.** Aiming to avoid the plastic layers of conventional cardboard trays, Notpla’s solution is said to be home-compostable and avoid the generation of microplastics, all while maintaining the necessary performance for hot and greasy foods. The [Human Environment and Transport Inspectorate](https://english.ilent.nl/?ref=packaging-europe.ghost.io) has declared the packaging as fully plastic-free, and thus compliant with the EU Single-Use Plastics scheme. By partnering with Kwalitaria, Notpla hopes to introduce its seaweed-based packaging materials to large-scale quick-service restaurants, fast food applications, and snack chains – helping them address plastic pollution at the source. These can be difficult end markets for sustainability-minded packaging design due to their high volumes, strict performance requirements, and operational pressures. In turn, the company hopes to demonstrate the viability of its packaging in high-volume, fast-paced foodservice environments. “For us, this partnership is about more than replacing a material,” said Pierre Paslier, CEO and co-founder of Notpla. “It shows that plastic-free packaging can work at scale in real-world QSR settings, without compromising on performance, food safety or customer experience.” “With Kwalitaria, we are taking a big step towards a plastic-free world,” the company commented. “As the first major snack formula in the Netherlands, we are introducing completely plastic-free packaging for our fries and snacks. No more plastic layer, but an innovative coating based on seaweed. Smart, sustainable and ready for the future.” Packaging converter [Conpax](https://conpax.com/fr?ref=packaging-europe.ghost.io) selected the Notpla-coated board for use in Kwalitaria’s foodservice packaging. “Frontrunners should be put in the spotlight,” added Conpax’s commercial director, Wilco Wieling. “Kwalitaria is a frontrunner, the first cafeteria organization in the Netherlands to convert its fries and snack packaging to Notpla-coated products that are 100% plastic-free and therefore fall outside the SUP scheme. This collaboration shows what’s possible when ambition and innovation meet.” Another collaboration saw Notpla supply its home-compostable, [seaweed-based packaging](https://packagingeurope.com/news/notpla-returns-to-imperial-college-to-deploy-seaweed-packaging-across-campus/13779.article?ref=packaging-europe.ghost.io) to foodservice operations at [Imperial College London](https://www.imperial.ac.uk/?ref=packaging-europe.ghost.io). The project aims to replace more than 450,000 units of single-use plastic packaging and cut 13,300kg of carbon emissions. In similar news, [Lieferando](https://www.lieferando.at/en?ref=packaging-europe.ghost.io) has adopted [Huhtamaki](https://www.huhtamaki.com/?ref=packaging-europe.ghost.io)’s cardboard [delivery boxes](https://packagingeurope.com/news/lieferandos-plant-polymer-coated-takeaway-boxes-make-austrian-debut/13646.article?ref=packaging-europe.ghost.io) coated in [Xampla](https://xampla.com/?ref=packaging-europe.ghost.io)’s plant-based Morro material for the Austrian market – a move anticipated to reduce plastic consumption within its operations and comply with the Single-Use Plastics Directive. **If you liked this story, you might also enjoy:** [***The ‘complex reality’ of reusable packaging in Europe***](https://packagingeurope.com/features/the-complex-reality-of-reusable-packaging-in-europe/13706.article?ref=packaging-europe.ghost.io) [***Single-use packaging versus reusable packaging: Which is more sustainable?***](https://packagingeurope.com/features/single-use-packaging-versus-reusable-packaging-which-is-more-sustainable/13594.article?ref=packaging-europe.ghost.io) [***The ultimate guide to global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packaging-europe.ghost.io) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packaging-europe.ghost.io)