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# interpack Day 1
- URL: https://packaging-europe.ghost.io/interpack-day-1/
- Published: 2017-05-04T22:40:00.000Z
- Updated: 2022-03-09T16:35:36.000Z
- Author: Packaging Europe staff writers
- Tags: Dow, Automation & Software, RPC bpi, Rockwell Automation, Collaboration, Efficiencies, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:35

**Impressions from the first day of interpack 2017, with a plethora of product launches, press conferences and innovation everywhere. Two themes stood out among all the detail: the growing importance of serious collaboration and the emerging realisation of the Internet of Things.**

![20170504_102018.jpg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/2/2/2222_20170504_102018.jpg)

Dow revealed the snowballing effect of its now established collaboration model, with multiple innovations developed in conjunction with value chain partners, including the new ADCOTE L86-500 barrier adhesive which enables the replacement of PET, metallised and aluminium-based packaging structures with an all-polyolefin solution which is easily recyclable in existing processes. The new adhesive helps converters maximise resource efficiency, favourably influence packaging cost, enhance recyclability and optimise the shelf-life of food packaging.

Meanwhile, the VDMA’s special exhibit on Industry 4.0 illustrated the power of smart technologies in mass customisation with a fully traceable miniature supply chain, from online order to product delivery, shadowed all the way by ‘digital twins’.

![20170504_122218.jpg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/2/3/2223_20170504_122218.jpg)

Zip Pak show innovation in reclosable technology, with fragrance releasing zips, audio effects and child-proof innovations that make pouches possible for sensitive products.

![20170504_134923.jpg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/2/0/2220_20170504_134923.jpg)

RPC’s stand was replete with innovations, including this ingenious feta package that drains the liquid keeping consumer fingers dry.

![20170504_143736.jpg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/1/9/2219_20170504_143736.jpg)

After ten hours, three video interviews, hundreds of conversations and many kilometres, Packaging Europe’s day ends at Rockwell Automation’s Best Future Awards ceremony - fittingly ending the day as we began celebrating the fruits of collaboration. Cama scooped the overall prize - managing director Daniele Bellante emphasises that now the IoT mindset has been adopted there is no looking back. “We discovered the wheel but it’s still square.”

![20170504_191949.jpg](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/2/2/1/2221_20170504_191949.jpg)