HP to spotlight vision for future of print industry at drupa 2024

At drupa 2024, HP will be spotlighting its latest print innovations – alongside a keynote on its vision for the future of the print industry as a whole.

HP Industrial Print

HP will display advanced production and printing solutions designed to automate commercial print and packaging production lines. Eight automated production lines capable of handling 80 jobs and 25 different applications will be spotlighted on the drupa show floor, powered by HP innovation and supported by the company’s “partner ecosystem”.

HP Large Format Print

Additionally, HP will spotlight its design capabilities - showcasing its latest innovations within the Large Format Business with new solutions that aim to help Print Service Providers meet their high-level demands, optimize their work processes and grow their business.

Haim Levit to unveil vision for print industry

“We have defined a course, and we stay committed to it. Industry transformation requires significant investments, innovation and collaboration with partners to help our customers grow profitably, faster than the industry.

“As we continue to push the industry forward, I’m excited to share more on our vision to deliver the intelligent factory, underpinned by HP innovation in automation, security and sustainability,” said Haim Levit, Senior Vice President & Division President, HP Industrial Print.

Sustainability is at the core of drupa 2024, and HP is set to tell the industry more about its actions to deliver on its commitment to reducing emissions by 50% by 2030 - decarbonizing print and packaging through technologies and inventive collaboration.

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