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# How to design and produce food and beverage packaging for the circular economy
- URL: https://packaging-europe.ghost.io/how-to-design-and-produce-food-and-beverage-packaging-for-the-circular-economy/
- Published: 2024-04-07T07:33:00.000Z
- Updated: 2025-05-14T08:48:42.000Z
- Author: Packaging Europe staff writers
- Tags: Webinars, #On Demand Webinars, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:47

![24-074 Circular Economy Packaging Webinar_v2_SEM](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/3/2/3/14323_24074circulareconomypackagingwebinar_v2_sem_164675.jpg)

### About the webinar

In an era where sustainability is no longer just a buzzword, the food and beverage packaging industry is increasingly required to be at the forefront of this innovation. By adopting circular packaging processes and solutions, producers can meet regulatory requirements while also satisfying consumer demand and enhancing brand reputation. 

Join Husky for a complimentary webinar to learn more about the broader implications of the circular economy, as well as how leading brands are leveraging this opportunity to reduce costs, increase design flexibility, and boost product differentiation. 

[**Watch on demand**](https://www.youtube.com/watch?v=xrEbpPjm7%5FA&ref=packaging-europe.ghost.io)

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### Learning Objectives

1. The cost and operational benefits of embracing circularity
2. Key materials in circular packaging, including rPET and emerging bio-plastics
3. How to design a circular food and beverage package
4. Strategies for selecting sustainable closures to future-proof packaging solutions
5. Optimization and streamlining of production processes for enhanced efficiency
6. How Husky technologies can enable your sustainable success

[**Watch on demand**](https://www.youtube.com/watch?v=xrEbpPjm7%5FA&ref=packaging-europe.ghost.io)

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![Michael](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/9/1/15591_michael_709950.png)

### Michael Müller

Director, Aftermarket PET Tooling  
**Husky Technologies™**

Michael was recently appointed Director, Aftermarket PET Tooling for Husky Technologies™ and is responsible for the go-to-market initiatives for Husky’s global After-Market PET Tooling business. Since joining Husky in 2004, Michael has held positions of increasing responsibility within the organization in the areas of Sales and Innovation & Sustainability. Michael holds a Master of Mechanical Engineering from the University of Applied Science in Cologne, Germany.

![Liz](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/d2wrwj382xgrci-cloudfront-net/Pictures/2000xany/5/9/2/15592_liz_98804.png)

### Elisabeth Skoda

Editor at Large  
**Packaging Europe**

Coming from a background of translation and online news editing, Elisabeth has been with Packaging Europe since 2006, and in this time has developed a broad understanding of the packaging industry and an appreciation of the numerous innovations and developments that have come up over the years. An experienced multilingual journalist, editor and podcast host, Elisabeth has a keen interest in packaging functionality and the consumer experience.