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# Henkel incorporates recycled plastic and aluminium in Fa rebrand
- URL: https://packaging-europe.ghost.io/henkel-incorporates-recycled-plastic-and-aluminium-in-fa-rebrand/
- Published: 2025-09-11T11:44:00.000Z
- Updated: 2025-09-12T08:17:52.000Z
- Author: Packaging Europe staff writers
- Tags: Rigid Packaging, Consumer Experience, Personal Care, Recyclability, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

[**Henkel**](https://www.henkel.de/?ref=packaging-europe.ghost.io) **brand** [**Fa**](https://www.facosmetics.com/?ref=packaging-europe.ghost.io) **has relaunched its portfolio featuring shower gels with 100% recycled plastic, designed for recycling, and deodorants with 50% recycled aluminium content.**

Fa’s 250ml and 400ml shower gels have been converted to transparent bottles made from 100% recycled plastic and selected variants of its deodorants have been made with 50% recycled aluminium, said to reduce its carbon footprint.

The body care brand says that all shower formulas contain over 93% naturally derived ingredients and offer long-lasting freshness. Fa adds that the new design highlights its signature water wave element to emphasize refreshment.

In similar news, [Evolve Organic Beauty](https://www.evolvebeauty.com/?ref=packaging-europe.ghost.io) has [launched](https://packagingeurope.com/news/pulpex-and-evolve-utilize-fibre-bottles-for-shower-product-refills/12750.article?ref=packaging-europe.ghost.io) two refills of its shower products in [Pulpex](https://www.pulpex.com/?ref=packaging-europe.ghost.io)’s fibre-based bottles, seeking to reduce packaging waste and apparently marking the bottles’ first-ever commercial use in personal care. The new bottles for the African Orange Aromatic Hand & Body Wash and Superfood Shine Shampoo products allow customers to refill at home, with the bottles able to be recycled alongside paper and cardboard.

Personal care brand [Wild](https://wearewild.com/?ref=packaging-europe.ghost.io) recently [revealed](https://packagingeurope.com/news/wild-and-morrama-launch-refillable-roll-on-deodorant/13132.article?ref=packaging-europe.ghost.io) its refillable roll-on deodorant designed by [Morrama](https://www.morrama.com/?ref=packaging-europe.ghost.io), featuring plastic-free refills and aiming to bring circularity and convenience to the UK deodorant market. Developed in partnership with [Shellworks](https://www.shellworks.com/?ref=packaging-europe.ghost.io), the 50ml refill is made from Vivomer - a compostable material already used in Wild’s shower gel range and said to break down completely in soil within a year.

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