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# Heineken Russia launches new bottle shapes with PET Engineering
- URL: https://packaging-europe.ghost.io/heineken-russia-launches-new-bottle-shapes-with-pet-engineering/
- Published: 2019-04-24T10:09:00.000Z
- Updated: 2024-03-04T11:00:58.000Z
- Author: Packaging Europe staff writers
- Tags: Design, Beverages, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:41

Heineken Russia has launched two new PET bottles with [PET Engineering](http://www.petengineering.com/?ref=packaging-europe.ghost.io)'s ITM solution- interchangeable inserts with a single mold.

The new shapes for Heineken Russia, 3 Medvedya, one of the most well-known Russian brands, Okhota & Okckoe, are simple and equally eye catching and, at the same time, offer a great flexibility, thanks to the fact that the aesthetics and format can now be easily modified using interchangeable inserts: this means it is always possible to apply new decorations, to move and resize the label area and, last but not least, to alter the capacity of the bottle, a very important aspect for future possible down-sizing to 1.3l and 1.25l formats.

The 115 sets of molds supplied (one set = one mold plus two inserts), for seven Russian factories, were equipped with lighter, lub-free composite components and treated for a greater durability with the application of the ceramic coating, ensure high wear resistance combined with a low coefficient of friction, bigger resistance to corrosion and an antibacterial and self-cleaning action.