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# Guidelines for eco-conscious e-commerce packaging developed in Singapore
- URL: https://packaging-europe.ghost.io/guidelines-for-eco-conscious-e-commerce-packaging-developed-in-singapore/
- Published: 2025-03-31T07:04:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: E-commerce, Business, Design, Sustainability, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

**Hoped to guide businesses into rethinking their e-commerce packaging for environmental benefits, a set of** [**guidelines**](https://go.gov.sg/sustainable-e-commerce-packaging-guidelines?ref=packaging-europe.ghost.io) **have been released by the** [**Singapore Manufacturing Federation**](https://www.smfederation.org.sg/?ref=packaging-europe.ghost.io)**,** [**Singapore Post**](https://www.singpost.com/?ref=packaging-europe.ghost.io)**, and the** [**National Environment Agency**](https://www.nea.gov.sg/?ref=packaging-europe.ghost.io)**’s Alliance for Action on Packaging Waste Reduction for the E-Commerce Sector.**

This alliance constitutes fourteen experts, organizations, marketplaces, retailers, and packaging producers across the e-commerce supply chain, from [L’Oréal](https://www.loreal.com/en/singapore/?ref=packaging-europe.ghost.io) to [Amazon](https://www.amazon.sg/?ref=packaging-europe.ghost.io) to [WWF Singapore](https://www.wwf.sg/?ref=packaging-europe.ghost.io).

According to the Alliance, around 186,000 parcels were delivered in Singapore every day in 2023; this was believed to generate up to 15,900 tonnes of mailing packaging.

In line with Singapore’s Zero Waste Masterplan, the Guidelines on Sustainable E-commerce Packaging seek to help stakeholders across the value chain, including businesses and consumers, manage their packaging materials responsibly and cut down on waste.

A ‘comprehensive’ list of concrete solutions to reduce, reuse, and recycle (3R) has been tailored to different types of e-commerce packaging, such as cardboard boxes, mailers, and fillers. Each offers step-by-step actions for businesses to take, the benefits and drawbacks they might face, and the estimated effort, cost, and environmental impact – enabling users to choose the right solution for their needs.

For instance, the guidelines suggest seven reduction solutions for cardboard boxes, which range from avoiding empty space by providing a broader range of box sizes, to switching to alternative, lighter packaging.

Furthermore, the guidelines feature operating models for e-commerce marketplaces to promote sustainability-minded packaging to consumers, as well as raise awareness and responsibility among suppliers. They also come with a scorecard, with which company leaders can assess their packaging management practices and identify areas for improvement.

Real-world case studies reportedly suggest that companies could reduce their packaging consumption by up to 90% through methods such as replacing a corrugated cardboard box with a similarly-sized paper mailer.

By delivering its products faster, Alliance member [Sealed Air](https://www.sealedair.com/ap?ref=packaging-europe.ghost.io) apparently found that it could cut down on its protective packaging and streamline the amount of material used in its plastic and paper mailers by 30-50%.

Similarly, [Watsons Singapore](https://www.watsons.com.sg/?ref=packaging-europe.ghost.io) claims to have lowered its bubble wrap usage and saved 5-10% of its packaging costs by shredding its cardboard boxes for reuse as filler material.

The Singapore Manufacturing Federation administers a Packaging Partnership Programme, which will organize workshops and promote the adoption of the guidelines among businesses.

Earlier this year, [Together for Sustainability](https://www.tfs-initiative.com/?ref=packaging-europe.ghost.io) updated its ‘drop-in’ [Product Carbon Footprint (PCF) Guideline](https://packagingeurope.com/news/revised-guideline-aims-to-improve-chemical-industrys-emissions-management/12375.article?ref=packaging-europe.ghost.io) to help chemical industry players calculate their Scope 3 emissions and lower their carbon footprints in line with the expectations of the Paris Agreement, the EU’s Corporate Sustainability Reporting Directive, and more.

The [Alliance to End Plastic Waste](https://www.endplasticwaste.org/?ref=packaging-europe.ghost.io) also released a [Solution Model playbook](https://packagingeurope.com/news/playbook-lays-out-guidelines-for-mechanical-recycling-of-mixed-plastic-waste/12351.article?ref=packaging-europe.ghost.io) for converting mixed plastic waste into products of value; this is hoped to minimize investment and technology requirements, keeping the measures accessible for countries with less developed recycling systems.

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