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# GOURMET™ Celebrates Record High Brand Sales With New Super Premium Packaging Design
- URL: https://packaging-europe.ghost.io/gourmet-celebrates-record-high-brand-sales-with-new-super-premium-packaging-design/
- Published: 2017-10-10T13:57:00.000Z
- Updated: 2022-01-25T18:03:25.000Z
- Author: Packaging Europe staff writers
- Tags: Design, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:41

**In October 2017, GOURMET™ - the culinary-inspired cat food and pioneers of the Cat Soup category – unveils its new packaging design to enhance brand premiumisation, having reached a significant milestone in delivering 15% market share.**

Establishing strong growth at 13.4% MAT and record-high sales of its Soup and Perle sub-ranges, GOURMET™ continues to entice shoppers into the luxury cat food category through its successful ‘trade-up’ model – figures reveal an increased focus on premiumisation, with the luxury pet food sector currently growing by 11.4%. New masterbrand packaging and an engaging media campaign has been introduced to build on this success, while staying ahead of consumers’ expectations as category leader.

Encompassing a new brand logo, appealing food visuals and text positioning, the new, eye-catching packaging design aims to further differentiate between sub-ranges and flavours, as well as increasing premiumisation and stand-out key brand elements. Research shows an increased purchase intent of 97%, thanks to improved visibility, appeal and perception.

What’s more, GOURMET™ has invested in cinema advertising for the first time; a 20-second TVC featuring its connoisseur cat who communicates its Soups innovation is due to run from October to December 2017\. GOURMET™ Soup was voted the Product of the Year in the Wet Cat Food Category 2017 and communication will proudly feature on Soup multi-packs.

Agathe Robert, Nestlé Purina GOURMET™ Senior Brand Manager, comments: “As the popularity of the luxury pet care category continues to increase, we’re proud to see GOURMET™ at the forefront of activity. The GOURMET™ brand re-fresh is just the start of exciting new chapter, as the brand continues to grow and develop.”