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# Frylight announces packaging rebrand with improved on-pack instructions
- URL: https://packaging-europe.ghost.io/frylight-announces-packaging-rebrand-with-improved-on-pack-instructions/
- Published: 2025-07-15T14:22:00.000Z
- Updated: 2025-07-15T14:22:27.000Z
- Author: Packaging Europe staff writers
- Tags: Design, Food, Consumer Experience, Beverages, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

[**Frylight**](https://www.frylight.com/?ref=packaging-europe.ghost.io) **has unveiled a refreshed packaging design across its spray oil range with improved on-pack instructions and links to recipes via a QR-code.**

Due to rollout into supermarkets from mid-July, the new packaging’s bold colours are designed to help it stand out on shelf, with illustrations on the front of each product to indicate to shoppers how each variant can be used.

Frylight says the on-pack instructions and back-of-pack storytelling have been improved, including a QR code linking to recipe inspiration, to make it easier for consumers to get the most out of each spray oil in the range. For retailers, the new design aims to support easier shelf navigation and encourage multi-SKU purchases.

The core range of Sunflower, Rapeseed, Olive and Garlic Infused spray oils for frying, roasting and grilling are joined by the company’s Buttery Baking spray oil. Frylight adds that these oils sit alongside the Air Fryer Pure Oil Spray which launched earlier this year.

In similar news, last year [Innocent Drinks](https://www.innocentdrinks.co.uk/?ref=packaging-europe.ghost.io) revealed [new packaging](https://packagingeurope.com/news/innocent-drinks-refreshes-labels-to-showcase-products-and-guide-consumers/11953.article?ref=packaging-europe.ghost.io) for its juice and smoothie portfolio, intended to reflect the products’ natural ingredients and help consumers easily navigate the drink lineup. The brand’s updated design strategy features hand-drawn details and natural photography, and the signature ‘Dude’ logo has been redrawn with custom woodmark.

The following month [Carlsberg](https://www.carlsberggroup.com/?ref=packaging-europe.ghost.io) teamed up with creative agency [Born Ugly](http://www.born-ugly.com/?ref=packaging-europe.ghost.io) to create a new [global visual identity](https://packagingeurope.com/news/carlsberg-unveils-refreshed-branding-for-somersby-cider/12120.article?ref=packaging-europe.ghost.io) for its [Somersby](https://www.somersby.com/en/homepage/?ref=packaging-europe.ghost.io) brand, aiming to increase visibility and brand consistency across the cider’s major markets. The Somersby tree logo has been redesigned with a simplified shape and the tree’s canopy is designed to aid flavour navigation with various fruit illustrations.

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