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# From theory to practice: Executing your PPWR strategy through 2030
- URL: https://packaging-europe.ghost.io/from-theory-to-practice-executing-your-ppwr-strategy-through-2030/
- Published: 2026-08-20T14:28:00.000Z
- Updated: 2026-08-21T09:46:56.000Z
- Author: Packaging Europe staff writers
- Tags: Sustainability, Regulation & Compliance, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:54

**New Linkedin Live discussion as part of the Sustainable Packaging Summit on September 1st at 10:00 BST/11:00 CEST.**

Join the experts from [Recyda](https://www.recyda.com/?ref=packaging-europe.ghost.io), Vivian Loftin and Christian Resch, for a practical breakdown of what PPWR execution actually requires. They will chart the timeline through 2030, examine the real-world implications of Design for Recycling under PPWR Article 6, and break down the data flows needed to satisfy regulators.

In the second half of the session, we transition from theory to practice with Jürgen Dornheim (Executive Industry Advisor and former Director of Corporate Packaging Innovation & Sustainability at P&G). Jürgen will share why high-quality data is non-negotiable, why there are no shortcuts to compliance, and how to structure your internal teams, processes, and corporate workflows to remain resilient and compliant for the decade ahead.

[**Click here to attend!**](https://www.linkedin.com/events/7495768182499213312?viewAsMember=true&ref=packaging-europe.ghost.io)