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# Clean Cult introduces new cleaning scents in paper cartons
- URL: https://packaging-europe.ghost.io/clean-cult-introduces-new-cleaning-scents-in-paper-cartons/
- Published: 2026-03-13T14:01:00.000Z
- Updated: 2026-03-13T14:01:13.000Z
- Author: Packaging Europe staff writers
- Tags: Business, Design, Consumer Experience, Personal Care, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:54

[**Clean Cult**](https://www.cleancult.com/?ref=packaging-europe.ghost.io) **has released new and returning scents across its laundry detergent, dish soap, and hand soap portfolios, packaged in paper-based cartons and available on** [**Amazon**](https://www.amazon.com/?ref=packaging-europe.ghost.io)**.**

The expanded portfolio combines citrus, floral and herb-based scents with ‘high-performing’ formulas and reduced plastic packaging. The laundry detergent lineup now features Neroli Vetiver, Orange Blossom, and Rose Petal. Clean Cult says the formulas have been third-party tested to perform on par with leading national brands and dermatologist tested for sensitive skin.

The company’s dish soap assortment now includes Mandarin Peel, Mountain Eucalyptus, and Free & Clear, and the hand soap range features Juniper Sandalwood and the new Floral Bloom.

Clean Cult states that all formulas are made without dyes, phosphates, SLS, 1,4-dioxane, phthalates, or parabens. It adds that as a Certified Plastic Neutral brand through its partnership with [rePurpose Global](https://www.repurpose.global/?ref=packaging-europe.ghost.io), it funds verified plastic recovery efforts while reducing single-use plastic by up to 90% through its patented paper-based cartons and refillable aluminium packaging system.

The Amazon expansion builds on the company’s retail growth with over 70,000 points of distribution including [Costco](https://www.costco.com/?ref=packaging-europe.ghost.io), [Target](https://www.target.com/?ref=packaging-europe.ghost.io), [Kroger](https://www.kroger.com/?ref=packaging-europe.ghost.io), [Whole Foods](https://www.wholefoodsmarket.co.uk/?ref=packaging-europe.ghost.io), [Albertsons](https://www.albertsons.com/?ref=packaging-europe.ghost.io), and [Wegmans](https://www.wegmans.com/?ref=packaging-europe.ghost.io).

Last year, Clean Cult’s [refillable](https://packagingeurope.com/news/clean-cults-aluminium-homecare-bottles-and-carton-refills-reach-new-retailer/13148.article?ref=packaging-europe.ghost.io) aluminium bottles and recyclable, paper-based carton refills for home cleaning products became available at [Whole Foods Market](https://www.wholefoodsmarket.com/?ref=packaging-europe.ghost.io), with the partners aiming to reduce single-use plastic in the homecare category. Clean Cult intends to offer an ‘affordable, convenient replacement’ for cleaning products packaged in plastic and aspires to become a category leader in low-waste home care.

In related news, cleaning brand [Smol](https://smol.com/?ref=packaging-europe.ghost.io) has added a range of [refillable bottles](https://packagingeurope.com/news/smol-launches-refillable-bottles-made-from-100-recycled-aluminium/13648.article?ref=packaging-europe.ghost.io) made from 100% recycled aluminium to its portfolio, aiming to reduce single-use plastic and unnecessary waste for customers. The new design is available for selected ranges, including the company’s Foaming Handwash, Multi Purpose Spray, Stain Gel and Washing Up Liquid.

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