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# Burts Snacks cuts down on virgin plastic with 55% PCR crisp packets
- URL: https://packaging-europe.ghost.io/burts-snacks-cuts-down-on-virgin-plastic-with-55-pcr-crisp-packets/
- Published: 2025-08-05T06:43:00.000Z
- Updated: 2025-08-05T06:43:09.000Z
- Author: Packaging Europe staff writers
- Tags: Flexibles, Design, Food, Collaboration, Sustainability, Circular Economy, Recyclability, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

[**Burts Snacks**](https://www.burtschips.com/?ref=packaging-europe.ghost.io) **has implemented 55% post-consumer recycled plastic into its new crisp packets – a move expected to save around 8,000 tonnes of virgin plastic.**

Both 40g and 150g packets of its Sea Salt & Malt Vinegar, Mature Cheddar & Onion, and Devon Roast Beef flavours, among others, now contain post-consumer recyclate.

Reportedly, the transition means that Burts Snacks is using the highest level of post-consumer recycled plastic of any hand-cooked crisps brand in the UK.

The new packs also feature a green flash to differentiate them from previous designs. They are expected to help lessen the company’s environmental impact, align with consumer demand for sustainability-minded packaging solutions, and support local suppliers.

Other steps taken by the brand include its efforts to reduce the thickness of its plastic films, lessen its cardboard consumption by 10%, and collaborate with local suppliers like [South Devon Chilli Farm](https://southdevonchillifarm.co.uk/?ref=packaging-europe.ghost.io) and [Eversfield Organic](https://eversfieldorganic.co.uk/?ref=packaging-europe.ghost.io) to support regional producers and cut down on food miles.

“Over the past few years, we’ve carefully considered the different ways we can move to a more environmentally friendly packaging while keeping the same high-quality hand-cooked chips our customers know and love,” said Rikin Lakhani, managing director at Burts Snacks & Europe Snacks.

“The new PCR packaging will take used materials and incorporate it into new plastic, helping to create a circular economy and a happier environment. We know we have a way to go in terms of sustainability, but we’ve made some real strides recently and are constantly looking at how we can do better.”

Last summer, [PepsiCo Europe](https://www.pepsico.com/?ref=packaging-europe.ghost.io) sought to include recycled plastic waste in its snacks packaging and help eliminate virgin fossil-based plastics in its crisp and chip bags by 2030 by [supporting investment](https://packagingeurope.com/news/greendot-supplies-pepsico-with-plastic-recyclate-for-snacks-packaging/11415.article?ref=packaging-europe.ghost.io) to scale [GreenDot](https://green-dot.com/?ref=packaging-europe.ghost.io)’s recycling solutions.

More recently, [TIPA](https://tipa-corp.com/?ref=packaging-europe.ghost.io) has launched a home-compostable [high-barrier film](https://packagingeurope.com/news/tipa-aims-for-improved-functionality-with-home-compostable-film/12488.article?ref=packaging-europe.ghost.io) for laminated savoury snack and crisp packaging. When paired with cellulose or paper layers, it is said to make ‘one of the market’s thinnest’ 2-ply home-compostable solutions for crisps, chips, and snacks.

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