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# Budweiser launches limited-edition cans to celebrate Lionesses Euros win
- URL: https://packaging-europe.ghost.io/budweiser-launches-limited-edition-cans-to-celebrate-lionesses-euros-win/
- Published: 2025-08-04T13:18:00.000Z
- Updated: 2025-08-04T13:18:23.000Z
- Author: Packaging Europe staff writers
- Tags: Design, Consumer Experience, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

**To celebrate the England Lionesses winning back-to-back European football championships, Budweiser has launched a new line of limited-edition ‘Home Again’ cans.**

The cans, which launched on shelves less than 48 hours after the team’s victory on Tuesday 29th of July, [can be purchased](https://budweiser.frontify.com/d/AFZJzzWB7bw9/home-again-cans-uk-store-locations?fbclid=PAQ0xDSwL3LG9leHRuA2FlbQIxMQABp6nEv27PDQTi6StqnhS2FD5NP4nRPWrReHKNxbAYHIpQRABm3xh7e4opSlEW%5Faem%5F0uxNKal8SD-bZC54ufKfJw&ref=packaging-europe.ghost.io#/-/home-again-cans-sainsbury-s-uk-store-locations) for £2.

Draftline, AB InBev’s in-house creative agency, created the design to go alongside in-store activations and a socialgiveaway for cans signed by England legend Fara Williams.

Jessica McGeorge-Stevens, Global Brands Director Europe, AB InBev commented: “At Budweiser, we celebrate moments that bring people together through sport. We were delighted to help fans celebrate the Lionesses in 2022, and now as back-to-back Champions we’re raising a Bud to them with limited-edition cans to honor their unstoppable spirit and historic victory.”

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