> ## Content Index > Fetch the complete content index at: https://packaging-europe.ghost.io/llms.txt > Use this file to discover other available public pages before exploring further. # Biodegradable, recyclable biofoam protects Game of Thrones-themed whisky set - URL: https://packaging-europe.ghost.io/biodegradable-recyclable-biofoam-protects-game-of-thrones-themed-whisky-set/ - Published: 2026-06-29T06:44:00.000Z - Updated: 2026-06-30T05:44:20.000Z - Author: Packaging Europe staff writers - Tags: Design, Collaboration, Sustainability, Beverages, Featured Stories, Protection, Renewables, Recyclability, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:54 [**Kyrö Distillery Company**](https://www.kyrodistillery.com/?ref=packaging-europe.ghost.io)**’s limited-edition whisky tasting set, a collaboration with** [**HBO**](https://www.hbo.com/?ref=packaging-europe.ghost.io)**’s Game of Thrones, uses** [**Woamy**](https://www.woamy.com/?ref=packaging-europe.ghost.io)**’s biodegradable and recyclable biofoam to protect its sample bottles and glassware.** The cellulose-based foam is manufactured througha patented technology that mimics the cellular structure of wood, unlocking a lighter weight and improved dimensional strength. This fast, mould-free manufacturing process is hoped to replace plastic foams on an industrial scale. Described as soft and dust-free, Woamy’s biofoam is expected to combine ‘perfect’ scratch protection with a premium-quality finish. Now the material has been selected to protect the fragile components of Kyrö’s promotional tasting set for the TV series Game of Thrones – inspired by the fictional world of Westeros and the overall theme of ‘Fire and Blood’. The biofoam is expected to facilitate a premium unboxing experience while aligning with Kyrö’s [sustainability ambitions](https://visit.kyrodistillery.com/en/pages/sustainability?ref=packaging-europe.ghost.io). “Woamy was chosen because of its sustainability and performance and capability to protect whisky sample bottles and fragile glass,” says Matti Kovanen, brand & marketing director at Kyrö. “Woamy’s material is unique and gives a premium finishing to our sample set. We are extremely happy about this cooperation and pleased with the final product.” “This is a significant opening for Woamy into the spirits and wine segment, and we are thrilled to collaborate with such an iconic Finnish brand as Kyrö,” adds Woamy CEO Susanna Partanen. The limited-edition tasting set containing Woamy’s biofoam will feature in exclusive releases to selected partners and media representatives and will not be available for public sale. However, Kyrö will also release a [publicly available lineup](https://www.kyrodistillery.co.uk/pages/game-of-thrones-x-kyro-whiskies-of-fire-blood?ref=packaging-europe.ghost.io) of Game of Thrones-inspired whiskies this year. Other media tie-ins through packaging design include [Dove](http://www.dove.com/?ref=packaging-europe.ghost.io)’s [limited-edition beauty lineup](https://packagingeurope.com/news/dove-highlights-bridgerton-season-premiere-with-limited-edition-packaging/13786.article?ref=packaging-europe.ghost.io) to commemorate the fourth season of the [Netflix](https://www.netflix.com/?ref=packaging-europe.ghost.io) and [Shondaland](https://www.shondaland.com/?ref=packaging-europe.ghost.io) show Bridgerton; [limited-editions cans](https://packagingeurope.com/news/beetlejuice-themed-fanta-cans-celebrate-movie-release-and-halloween-season/11821.article?ref=packaging-europe.ghost.io) from [Fanta](https://www.fanta.com/?ref=packaging-europe.ghost.io) and [Warner Bros. Pictures](https://www.warnerbros.com/?ref=packaging-europe.ghost.io) to mark the release of Tim Burton’s *Beetlejuice Beetlejuice* in cinemas; and a lineup of [collectable cans](https://packagingeurope.com/news/special-edition-pac-man-cans-celebrate-video-games-45th-anniversary/13342.article?ref=packaging-europe.ghost.io) from [Candy Can](https://www.drinkcandycan.com/?ref=packaging-europe.ghost.io) and [Ardagh Metal Packaging](https://www.ardaghmetalpackaging.com/?ref=packaging-europe.ghost.io) to celebrate the 45th anniversary of the iconic video game Pac-Man. In other news, [Stora Enso](https://www.storaenso.com/en?ref=packaging-europe.ghost.io) offers its [cellulose-based foam](https://packagingeurope.com/news/flocking-technology-unlocks-velvet-soft-wood-based-foam-from-stora-enso/13733.article?ref=packaging-europe.ghost.io), Papira, in a 3D structure with a ‘velvet-soft’ flocked surface. Reportedly, the flock fibres are [FSC](https://fsc.org/en?ref=packaging-europe.ghost.io)\-certified, made from biodegradable eucalyptus, and developed specifically for paper and board substrates. Papira has also been [adapted](https://packagingeurope.com/news/wood-based-foam-adapted-to-protect-sensitive-equipment-from-thorlabs/13905.article?ref=packaging-europe.ghost.io) to help [Thorlabs](https://www.thorlabs.com/?ref=packaging-europe.ghost.io) Sweden transport sensitive optical and electronic equipment – preventing shocks, dust, and contamination from impacting the products’ performance. **If you liked this story, you might also enjoy:** [***The ultimate guide to packaging innovation in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-packaging-innovation-in-2026/13821.article?ref=packaging-europe.ghost.io) [***Packaging and Packaging Waste Regulation: what to know in 2026***](https://packagingeurope.com/features/the-ultimate-guide-to-the-packaging-and-packaging-waste-regulation-in-2026/13960.article?ref=packaging-europe.ghost.io) [***Everything you need to know about global packaging sustainability regulation***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packaging-europe.ghost.io) [***Strategic learnings from the Sustainable Packaging Summit***](https://packagingeurope.com/features/strategic-learnings-from-the-2025-sustainable-packaging-summit/13750.article?ref=packaging-europe.ghost.io)