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# Ben & Jerry’s goes paper-based with packaging for new on-stick ice cream
- URL: https://packaging-europe.ghost.io/ben-and-jerrys-goes-paper-based-with-packaging-for-new-on-stick-ice-cream/
- Published: 2021-01-11T15:50:00.000Z
- Updated: 2024-02-19T15:08:06.000Z
- Author: Packaging Europe staff writers
- Tags: Design, Food, Unilever, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:35

[**Unilever’s**](https://www.unilever.co.uk/?ref=packaging-europe.ghost.io)[**Ben & Jerry’s**](https://www.benjerry.co.uk/?ref=packaging-europe.ghost.io) **subsidiary is set to package the brand-new on-stick version of its Cookie Dough product in a recyclable, paper-based wrapper.**

The ice cream producer has reimagined its best-selling Cookie Dough flavour so that customers can enjoy it on the move. Combining a vanilla ice cream with chocolate chips, a peace shaped, cookie-dough-inspired centre and dipped in a thick chocolatey coating, like the full Ben & Jerry’s line up – the new product is also Fairtrade certified. 

In addition, the Cookie Dough Peace Pops will be fixed onto a wooden stick and nestled into what the company describes as a “first of its kind tie-dye wrapper”. Made with 88% paper, Ben and Jerry’s also says that the wrapper is widely recyclable.

Elsewhere for the brand, Ben & Jerry’s tubs now reportedly contain 40% less plastic than was previously used, and the plastic that is used is now apparently made from a renewable plant source.

Madeleine Boulton, UK brand manager for Ben & Jerry’s, said: “We love to invent new ways for flavour fans to enjoy the ice cream they know and love. We can’t wait to bring a cookie dough inspired treat to retailers on a stick, which ice cream fans can enjoy on the go, anywhere and everywhere. 

“We’re happy that each Cookie Dough Peace Pop is on a wooden stick, and with an all-new, recyclable wrapper made with 88% paper. This means that our fans can dispose of all packaging responsibly (only after they have enjoyed every-last-chocolatey-bite).”

This move is part of [Unilever’s wider global packaging commitment](https://packagingeurope.com/unilever-issues-update-on-packaging-goals/?ref=packaging-europe.ghost.io) to halve the company’s use of virgin plastic, as well as to ensure all its packaging is reusable, recyclable or compostable by 2025.