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# Bag-in-Box format added to range of Campaneo wines
- URL: https://packaging-europe.ghost.io/bag-in-box-format-added-to-range-of-campaneo-wines/
- Published: 2023-07-07T11:29:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: Sustainability, Beverages, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:47

[**Kingsland Drinks Group**](https://www.kingsland-drinks.com/?ref=packaging-europe.ghost.io) **is now selling its Spanish wine brand, Campaneo, in a new Bag-in-Box format in the hopes of improving the sustainability of its packaging, preserving freshness, and offering value for money.**

Coinciding with the introduction of a new Sauvignon Blanc variety, the 2.25L Bag-in-Box formats will package Campaneo’s Sauvignon Blanc and Tempranillo varieties at [Morrisons](https://www.morrisons-corporate.com/?ref=packaging-europe.ghost.io) stores. The brand’s 75cl Garnacha and Tempranillo bottles are already sold by [Tesco](https://www.tescoplc.com/?ref=packaging-europe.ghost.io).

The development follows Campaneo’s rebranding efforts in 2021, which aimed to highlight the alcohol’s Spanish origins, adopt a contemporary aesthetic, and increase its shelf appeal. On-pack endorsements, social media promotion, an ongoing partnership with brand ambassador Miguel Barclay, and a year-round two for £10 deal at Morrisons intend to promote the new additions to the range.

“Campaneo wines have the look, feel and taste of a premium wine brand, but at an affordable price point,” said Jade Fowles, senior brand manager at Kingsland Drinks Group. “We are investing in the brand to tap into the ever-growing wave of consumers seeking quality products on a budget.

“Growing the range, with the launch of the Sauvignon Blanc and Bag in Box formats, also demonstrates increasing consumer thirst for exploring both Spanish wines and more eco-friendly, yet good value packaging options.

“With the backdrop of the cost-of-living crisis, today’s consumers are shopping more cautiously, with value wines becoming more important to the category. Campaneo’s brand proposition - centred around its outstanding reviews, affordable price points, and exceptional quality liquid – helps cement its place on wine aisles as an option savvy sippers will love and is helping recruit more shoppers into the brand.”

[Pernod Ricard](https://www.pernod-ricard.com/en?ref=packaging-europe.ghost.io) recently revealed its own series of [sustainability-minded updates](https://packagingeurope.com/news/pernod-ricard-unveils-packaging-sustainability-updates-across-portfolio/9933.article?ref=packaging-europe.ghost.io) to its high-end drinks packaging. This includes the removal of unnecessary box packaging from its portfolios and the creation of lighter, recyclable bottles for its [Perrier-Jouët](https://www.perrier-jouet.com/en-ww?ref=packaging-europe.ghost.io) champagne.

[Waitrose](https://www.waitrose.com/?ref=packaging-europe.ghost.io) aspires to [reduce unnecessary packaging](https://packagingeurope.com/news/plastic-and-foil-sleeves-removed-from-wine-bottles-by-waitrose-in-packaging-reduction-effort/9715.article?ref=packaging-europe.ghost.io) by removing plastic foil and sleeves from the necks of its own-brand wine bottles; and, late last year, [Smurfit Kappa](https://www.smurfitkappa.com/?ref=packaging-europe.ghost.io) [acquired](https://packagingeurope.com/news/smurfit-kappa-acquires-pusa-pack-liner-bag-plant-for-bag-in-box-production/9118.article?ref=packaging-europe.ghost.io) bag-in-box packaging plant [Pusa Pack](https://pusapack.com/en/?ref=packaging-europe.ghost.io) to integrate it into its own bag-in-box manufacture.

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