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12461 articles (Page 94)
Wander-Bruijel
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Unlocking the brand in your hand

Lots of marketers obsess over massive activations and campaigns, but the biggest impact most brands can have on consumers happens on a few square centimetres of cardboard or plastic. In this article, Born Ugly’s CSO Wander Bruijel argues that packaging is the true frontline in the fight for…

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How to make packaging choices with the PPWR in mind

In light of the EU’s new Packaging and Packaging Waste Regulation, every pack must now somehow protect the product, please consumers, and meet stringent sustainability guidelines – all at the same time. Anna Perlina, sustainable packaging consultant at Integrity Solutions, has developed a…

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