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# Anthem Worldwide Partners with Pladis UK&I for Go Ahead! NPD Launch
- URL: https://packaging-europe.ghost.io/anthem-worldwide-partners-with-pladis-ukandi-for-go-ahead-npd-launch/
- Published: 2019-05-22T06:48:00.000Z
- Updated: 2024-03-04T11:00:58.000Z
- Author: Packaging Europe staff writers
- Tags: Design, Food, Anthem, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:41

[**Anthem Worldwide**](http://www.anthemww.com/?ref=packaging-europe.ghost.io)**, the global creative agency, has continued its partnership with Pladis, to develop brand identities and packaging designs for two new products under the ‘go ahead!’ brand.**

The go ahead! brand launched in 1996 as a lighter alternative to traditional biscuits and is now one of the UK’s leading health & wellbeing snacking brands. More than one in five households buy go ahead! products and the range offers a variety of delicious snacks including Crispy Fruit slices, Yoghurt Breaks and Fruit & Oat breaks.

Anthem was briefed to create a visual identity and packaging designs for the new launches, ‘Nutty Crunch,’ a nut covered biscuit and ‘Fruit & Nut breaks’ each comprising two flavour variants.

Mark Lloyd, Anthem Creative Director commented: “We’ve developed a contemporary take on the ‘go ahead!’ brand by adding more fun to the pack through lively, appealing typography packed with personality. The taste experience is brought to life through a characterful graphic treatment, while an uprated photographic style showcases the delicious appeal of the snacks.”

Christopher Owen, Marketing Controller at pladis UK&I added: “Anthem has neatly hit the brief to communicate the taste and brand character of the new range and we’re really excited to see them on shelves.”