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# Ampacet debuts masterbatch range inspired by smoothies
- URL: https://packaging-europe.ghost.io/ampacet-debuts-masterbatch-range-inspired-by-smoothies/
- Published: 2021-08-19T08:12:00.000Z
- Updated: 2024-02-08T10:52:14.000Z
- Author: Packaging Europe staff writers
- Tags: Print and Labelling, Design, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:38

[**Ampacet**](https://www.ampacet.com/?ref=packaging-europe.ghost.io) **is introducing the Smoothies Collection, a new range of masterbatches reflecting the natural components of six fruits in robust colour pathways that have recently dominated fashion runways.**

The term "smoothie" surfaced in the early 20th century. However, it wasn't until the late 1930s and the introduction of blenders that it was used to describe a nutritional drink. Explaining why these drinks inspired its new range, the company says that “almost a century later, smoothies continue to conjure thoughts of a relaxing, healthy respite from our daily lives”.

Although primarily targeted at the food and beverage sector, Ampacet says that the candy-coloured pastels project a softened, yet lively, presence for other injection molded applications, including health, beauty, personal care, and consumer household goods. 

In a statement, the company described the six colours as: “Strawberry Soul, an enriched twist of red; Pitaya Fusion, sweet candy pink hues; Blueberry Swirl, rich, textured blues; Papaya Mania, sun-kissed orange; Pineapple Twist, a tangy yellow presence and Kiwi-Licious, a tart invigorating green.”