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# Amcor and Mediacor launch refillable pouch for laundry and cleaning products
- URL: https://packaging-europe.ghost.io/amcor-and-mediacor-launch-refillable-pouch-for-laundry-and-cleaning-products/
- Published: 2025-07-10T12:18:00.000Z
- Updated: 2025-07-11T06:45:14.000Z
- Author: Packaging Europe staff writers
- Tags: Food, Consumer Experience, Personal Care, Collaboration, Featured Stories, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:50

[**Amcor**](https://www.amcor.com/?ref=packaging-europe.ghost.io) **has collaborated with Slovenian food and home care company** [**Mediacor**](https://mediacor.si/?ref=packaging-europe.ghost.io) **to launch a ‘recycle-ready’ spouted stand-up pouch for its** [**Nana**](http://www.nana.eco/?ref=packaging-europe.ghost.io) **brand liquid products in Italy, Germany and Austria.**

Amcor says Nana is the first brand to adopt its AmPrima 2 litre refill pouch in the home and personal care sector, aiming to accelerate the shift towards lightweight, mono-material packaging that uses less plastic. Nana has apparently used recyclable PET bottles made with 100% recycled material since its inception.

By using the AmPrima refill pouch, Nana has reportedly reduced the plastic used to package 2 litres of product by up to 80% and lowered the carbon footprint of its packaging by up to 64%, compared to two blow moulded 1 litre PET bottles. These reductions are calculated using Amcor’s ASSET lifecycle assessment model, which is certified by [Carbon Trust](https://www.carbontrust.com/?ref=packaging-europe.ghost.io).

As e-commerce is an important sales channel for the brand, Nana required a solution that was both lightweight and durable. The AmPrima 2 litre refill pouch is said to be [International Safe Transit Association](https://ista.org/?ref=packaging-europe.ghost.io) (ISTA) 6A certified, meeting rigorous standards for durability in the e-commerce supply chain and withstanding drop tests from 1.5 metres without leaking or breaking.

Nana states that the refill pouch is consistent with the product’s [EcoLabel](https://www.ecolabel.net/en/?ref=packaging-europe.ghost.io) certification, demonstrating to consumers that the product meets stringent environmental standards. Amcor adds that the pouch holds [Cyclos-HTP](https://www.cyclos-htp.de/cyclos-htp/?ref=packaging-europe.ghost.io) certification for recyclability in Italy, Germany and Austria and can also incorporate post-consumer recycled (PCR) content, helping brands to align with the European Union’s [Packaging and Packaging Waste Regulation](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:L%5F202500040&pk%5Fcampaign=todays%5FOJ&pk%5Fsource=EUR-Lex&pk%5Fmedium=X&pk%5Fcontent=Environment&pk%5Fkeyword=Regulation&ref=packaging-europe.ghost.io) (PPWR).

In related news, [Vanity Group](https://www.vanitygroup.com/uk-eu?ref=packaging-europe.ghost.io) introduced its [refillable bottle](https://packagingeurope.com/news/refillable-pouch-or-inner-bottle-replacement-format-applied-to-hotel-amenities/12743.article?ref=packaging-europe.ghost.io) for hotel amenities in April, available in a pouch or inner-bottle replacement system format. Aiming to cut plastic waste by 93% while improving hygiene and efficiency, both formats are said to be completely recyclable at end-of-life and made from recycled materials.

In a new campaign, [L’Oréal](https://www.loreal.com/en/?ref=packaging-europe.ghost.io) has been encouraging consumers to save between 60% and 82% of plastic per refill by adopting its [refillable](https://packagingeurope.com/news/loreal-relaunches-refill-pouches-under-new-consumer-awareness-campaign/12975.article?ref=packaging-europe.ghost.io) hair care, skincare, and fragrance packaging formats. The product range includes refill pouches for the L’Oréal Paris Elvive hair care line, with one pouch thought to use 60% less plastic than two 250ml shampoo bottles.

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[***How are the top brands progressing on packaging sustainability?***](https://packagingeurope.com/features/report-how-are-the-top-brands-progressing-on-packaging-sustainability-in-2025/12614.article?ref=packaging-europe.ghost.io)

[***Everything you need to know about global packaging sustainability regulation in 2025***](https://packagingeurope.com/features/report-the-ultimate-guide-to-global-packaging-sustainability-regulation-in-2025/12733.article?ref=packaging-europe.ghost.io)

[***The key to increasing the use of reusable packaging in supermarkets***](https://packagingeurope.com/features/the-key-to-increasing-the-use-of-reusable-packaging-in-supermarkets/12700.article?ref=packaging-europe.ghost.io)