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# Packaging Connections Black Friday 23/11/2018
- URL: https://packaging-europe.ghost.io/2018-10/
- Published: 2018-11-23T16:14:00.000Z
- Updated: 2025-05-22T21:10:43.000Z
- Author: Packaging Europe staff writers
- Tags: E-commerce, Amazon, Procter & Gamble, Videos, Sustainability, #layout-s, #type-article, #packaging-europe, #Import 2026-09-08 15:35

As Black Friday merges into Cyber Monday we focus on Amazon's and Procter and Gamble's Tide brand's efforts to optimise packaging functionality and minimise waste for the e-commerce channel